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The Psychology Of Color

November 30, 2019

โ€œThe colors can make or break your designโ€

You may have heard a statement like this made before when it comes to implementation of UI/UX design for applications and sites. While this is true, you must also take into account the psychology of color, cultural differences, and the color palette of the clients youโ€™re working for.

Colors have a way of envoking certain emotional states within humans. These factors have to be taken into consideration when you decide on the color palettes for your projects.

These are a few of the examples of the most used colors and what their meanings are, in relation to North America and most Westernized societies

Red ๐ŸŽ

Red is one of the boldest colors and can represent energy and enthusiasm. It also evokes strong emotions. A sense of urgency can be conveyed through the usage of this color in a design system.

Yellow ๐Ÿ’›

Yellow is considered warm and pleasant and is often used to represent happiness, clarity, warmth, and intelligence. Considered an attention grabber.

Blue ๐Ÿ’™

Often considered a โ€œcoldโ€ color, it can represent calmness and serenity and the feeling of trust and security. In many cultures, it is seen as a masculine color and most business-centric corporations use it to symbolize trust and competency. The impression of cleanliness has also been conveyed through this color.

Green ๐Ÿ

Symbolizes nature which associates with growth, wellbeing, and calmness.

Pink ๐ŸŒบ

Pink is seen as one of the more warmer colors. It symbolizes sophistication, sincerity, and is often connected with feminine imagery.

Purple ๐Ÿ’œ

It creates a sense of luxury, prestige, and elegance. At times it has been identified with authority and power Different shades are used to represent creativity and imagination.

Black โฌ›

This color has come to be defined as symbolizing power, elegance, and luxury. In other cases, it symbolizes grief, loss, and fear.